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Marketing Leader

Garlock

 

Marketing Leader

  • 492573
  • Remote
  • Palmyra, New York, United States
  • Garlock
  • Sales & Marketing
  • Full-Time/Regular

JOB SUMMARY:

The Marketing Leader builds awareness of how Garlock products & services can fulfill our customer and channel partner needs by developing and executing on marketing strategies. They create comprehensive campaigns to improve customer retention and enhance acquisition.  The role also entails a high level of partnering with internal and external resources to develop programs that contribute to targeted commercial outcomes within defined budgets. The Marketing Leader works closely with the Commercial team, including sales, product management and customer service. This role will report to the Director of Marketing of the Sealing Technologies segment of Enpro. The ideal candidate for this position is a creative problem solver that communicates effectively and develops detailed plans to drive results.

 

ESSENTIAL FUNCTIONS: 

  • Help identify target audiences, guide positioning, and develop marketing plans with specific objectives across different channels and segments
  • Utilize customer insights, market trends, and marketing best practices to build successful strategies for brand awareness and qualified lead generation through traditional and emergent marketing tactics, including: web, email, publication, SEM, SEO, social media marketing and events
  • Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
  • Evaluate effectiveness and impact of current and future marketing initiatives with tracking of key metrics; optimize accordingly
  • Create, maintain, and conduct analytics reporting and extract key insights for future campaign development, complete with recommendations on tactics
  • Closely partner with internal and external resources throughout the strategy creation and development and optimization processes, including but not limited to 3rd party vendors, Marketing team members, Product Management, Sales, and Customer Service
  • Present ideas, plans and progress updates with key internal stakeholders and senior leaders through formal and informal communication
  • Ensure an efficient and intuitive experience for internal stakeholders and channel partners to easily access marketing tools for prospecting, presenting, and closing; as well as customers to learn about Garlock products and easily access related content
  • Determine content (including product collateral, technical articles, etc.) development needs, and ensure materials are up to date
  • Participate in global and corporate team calls to discuss business needs and align on initiatives
  • Establish and manage Garlock’s marketing budget and participate in associated review processes

 

 

COMPETENCIES:

  • Action Oriented
  • Collaborates
  • Plans and Aligns
  • Communicates Effectively
  • Drives Vision and Purpose
  • Instills Trust

 

 

JOB QUALIFICATIONS:

  • Bachelor’s degree in marketing, business, or related field
  • 5+ years of experience
  • Experience in manufacturing or industrial markets a plus
  • Excellent written and verbal communication skills
  • Proven experience developing marketing plans and campaigns
  • Strong project management, multitasking, and decision-making skills
  • Experience with marketing automation and CRM tools
  • Experience with Microsoft Office (Outlook, Word, Excel)
  • Familiarity with Adobe Creative Suite a plus
  • Willingness and ability to travel: up to 10%

 

 

PHYSICAL REQUIREMENTS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Office Position: Ability to perform sedentary work, spending extended periods of time working on a computer.

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GLOBAL PERFORMANCE: Nearly half of annual sales are generated in markets outside the U.S.

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