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Market Development Manager



Market Development Manager

  • 492837
  • Remote
  • Garlock
  • Sales & Marketing
  • Full-Time/Regular

Job Summary:


Researches and identifies high-growth markets to develop commercial campaigns, commercial messages, and insights around industry problems to solve that will inform our new product pipeline.





  • Identify high growth critical sub-segments and micro-segments to target our research efforts
  • Translate industry analysis and trends to the organization leveraging industry publications, participating in industry events, and finding out which companies are doing what 
  • Identify, research, develop, and execute commercial campaigns that generate demand for

      unique, valuable, and proven portfolio of solutions to specific customer personas within

      target markets 

  • Support the development and training of relevant commercial teaching messages
  • Collaborate with product management to identify, build, and manage the commercial pipeline for new products
  • Enable sales team with relevant education on processes, industry expectations, value-drivers, market problems and competitive trends.
  • Research and provide recommendations for the most effective go-to-market strategy within selected markets including distribution channels and customer buying processes.
  • Identify, collect and interpret Voice of Customer into buyer enablement tools
  • Participate in the customer buying journey and buyer persona development



  • Bachelor's degree in Engineering, Business Administration or Marketing, or equivalent experience. 
  • Business experience within product management, sales, marketing, or engineering.  
  • Industry, customer, competitor, and product knowledge a plus.
  • Ability to build, develop, and engage teams directly and indirectly. 
  • Demonstrated ability to collaborate and lead globally in and outside a matrix environment.
  • Excellent verbal and written communication skills with an emphasis on persuasive communication, tact, and negotiation.



  • Effective communication - develops and delivers multi-modal communications that convey a clear understanding of the unique needs of different audiences.
  • Collaborates - building partnership and working collaboratively with others to meet shared objectives in a timely manner to support the business
  • Strategic Mindset - Seeing ahead to future possibilities and translating them into breakthrough strategies.
  • Business Insight - Applying knowledge of business and the marketplace to advance the organization's goals.
  • Drives Engagement - Creating a climate where people are motivated to do their best to help the organization achieve its objectives
  • Cultivates Innovation - Creating new and better ways for the organization to be successful.
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    GLOBAL PERFORMANCE: Nearly half of annual sales are generated in markets outside the U.S.

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