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Marketing Automation Coordinator

Sealing Segment

 

Marketing Automation Coordinator

  • 492635
  • Remote
  • Remote
  • Sealing Segment
  • Sales & Marketing
  • Full-Time/Regular

We are seeking a Marketing Automation Coordinator to lead the development and execution of marketing automation and social media programs across the organization. This role will work closely with Marketing leaders, other specialists and commercial team members. This role will support the implementation and ongoing management of multiple marketing automation instances, content creation, as well as reporting and system maintenance of the platform and integrations with Salesforce.com. The Marketing Automation Coordinator is responsible for designing, implementing and maintaining all marketing automation assets including: campaigns, forms, landing pages, workflows, lead scoring, email content and the prospect database. The Marketing Automation Coordinator will improve lead generation while enhancing the process of nurturing the sales pipeline.

Essential Functions:

  • Assist in developing and work to implement marketing automation and social media strategies in the areas of prospect management, segmentation, content creation, measurement and other foundational areas
  • Develop a deep understanding of our customers and inbound/outbound digital marketing channels to deliver breakthrough marketing automation programs
  • Design and develop clear plans for the marketing automation and social media platforms that align with specific objectives and long-term goals
  • Provide valuable insights in the creation of digital marketing campaigns and strategies
  • Consult regularly with marketing leaders on strategy and execution of social media and marketing automation campaigns end-to-end; work closely with cross-functional stakeholders and external agencies
  • Design and execute email marketing programs, including segmentation, set-up, testing, deployment, and optimization
  • Serve as technical expert for the marketing automation platforms
  • Collaborate with creative resources to develop and manage all email templates
  • Maintain prospect records, manage lists and drive data integrity
  • Create segments for automated marketing campaigns based on criteria defined by industry, buyer personas, behavioral attributes and lead score/account grade
  • Develop and maintain forms and landing pages to enhance conversion of prospects
  • Ensure leads are correctly and efficiently routed to appropriate internal teams
  • Serve as the primary administrator of all social media applications; manage and train users globally
  • Create social content that aligns with business objectives and marketing campaigns with the goal of increasing awareness and user engagement
  • Keep up to date with current social media trends; suggest new ideas to Marketing leadership
  • Follow customer and industry social media accounts to engage in content and respond to inbound inquiries
  • Work closely with Marketing leaders to develop and maintain social calendars across the business
  • Maintain standard integrations between third-party applications and marketing automation instances
  • Collaborate closely with the commercial systems team to improve data integrity and integration between marketing automation platforms and Salesforce.com
  • Perform regular data analysis of program performance to identify areas of opportunity and implement optimizations; provide performance reports to team leaders
  • Stay current with best practices, regulations and industry standards related to email marketing to ensure compliance
  • Educate internal stakeholders on social media and email best practices
  • Observe data integrity best practices and identify areas for improvement
  • Contribute to other digital marketing initiatives and responsibilities as needed

Job Qualifications:

  • Proven track record of successfully developing and executing marketing automation strategies
  • Hands-on experience in Pardot and HubSpot strongly preferred; Pardot Specialist Certification preferred
  • A solid understanding of how Salesforce works in conjunction with marketing automation platforms
  • Experience collaborating with cross-functional teams (required) and global marketing teams (preferred)
  • Ability to work independently and with a team, takes direction well
  • Excellent written & verbal communication skills; strong attention to detail
  • Ability to multi-task and handle changing priorities; proven ability to consistently meet project deadlines
  • Ability and willingness to absorb new technology/skills as required
  • Knowledge of email/digital design and campaign best-practices
  • Knowledge of email regulations such as CAN-SPAM and GDPR legislation and ADA requirements
  • Experience in creating email templates; working knowledge of HTML/CSS/JavaScript
  • Potential travel: Up to 5%

Requirements:

  • Minimum Education: Bachelor’s degree in Marketing, Communications, or related discipline (or equivalent experience)
  • Minimum Experience: 1+ years of related work experience

Preferred Experience:

  • 2+ years of marketing automation experience, ideally Pardot and HubSpot
  • Familiarity with Adobe Creative Suite and Office 365

EnPro is a leading industrial technology company using material science to push boundaries in semiconductor, life sciences, and other technology-enabled sectors. We are a leader in sealing technologies, advanced surface technologies, and highly engineered materials. Our products and services are sold into more than 40 distinct end-markets that touch our lives every day – from food and pharmaceutical facilities to semiconductor clean rooms, from agricultural robots that help grow your food to last-mile technologies that deliver it to your doorstep, from commercial aviation to space exploration, and much more in between. Our commitment to innovation, quality, and value has propelled our brands to wide recognition and leading positions in their markets.

EnPro is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

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GLOBAL PERFORMANCE: Nearly half of annual sales are generated in markets outside the U.S.

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